SMART Technologies Inc. has announced an agreement with FVC, a leading value-added-distributor (VAD) to distribute SMART’s market-leading collaboration solutions across the Middle East, North Africa and East and West African markets.

The company, a solution leader in channel-centric technology, strives to appoint distribution partners with a broad reseller network, strong geographic reach and a portfolio fit. With this agreement, FVC can utilise the growing opportunity in the education and enterprise market across the region by offering a complete classroom technology solution and SMART’s award-winning meeting room technologies.

“The education sector in the region is growing at a rapid pace and institutions are keen to provide students with next-generation interactive learning experiences,” said K.S Parag, Managing Director for FVC.

“We’re proud to partner with the world’s leading interactive technology provider for key technologies and complete classroom solutions to educational institutions.

“We are focused on giving our partners access to advanced technology solutions such as SMART’s user-friendly interactive displays and software to help cater to our customers’ demands from a variety of education spaces, meeting rooms and collaboration spaces. The addition of SMART will strengthen and complement our AV solutions portfolio and provide partners with a one-stop solution for all AV needs.”

FVC has a proven history of success in engaging and enabling the channels across the region. The VAD increases the business incentives by providing value-add services that drive demand creation, supporting customers with the enablement, training and development to support end-users.

The synergistic SMART EDGE channel partner program will enhance FVC programs, expanding the channel’s capabilities to fully sell and support SMART solutions by creating differentiation and driving channel profitability. It provides customers anywhere in the world, with important vendor-led quality assurance which certifies skills, expertise, product knowledge and installation capabilities of any channel partner to be able to deploy, confidently, SMART solutions around the world.

“As a leading value-added distributor in the business transformation space, FVC is an important business partner in the region and our solutions compliment their UC and AV portfolio,” said Jenna Pipchuk, SMART Technologies Director of Sales, EMEA.

“Our decision to join forces with FVC aims to expand our geographical reach and leadership in the market and inspire greatness for the education and enterprise customers we serve.”