Case Studies

Seeing is believing: How Seven Seas helped Al Mazaya boost productivity

Founded in 1998, Al Mazaya is a publicly-traded company dually listed on both the Kuwait and Dubai Stock Markets.
Al Mazaya provides comprehensive real estate solutions spanning the entire sector, including residential projects, commercial units – including office and retail - and healthcare. The company’s services range from the purchase, development and distribution of large plots in select zones, to supplying ready-to-use residential and commercial properties. Al Mazaya is widely recognised as one of the most influential and respected real estate development companies in the Middle East, with numerous large-scale projects. The company was formed from a belief in the need for strong, rigorous investment in the region, and has prevailed in creating and maintaining the trust of large-scale investors in the Kuwaiti and UAE markets and abroad.

With offices located in the UAE and Kuwait, a key challenge faced by the management at Al Mazaya was the issue of valuable time lost by teams due to travelling between the two destinations, which in turn made the arranging, attending and managing of meetings and schedules highly time consuming. To address the matter, Al Mazaya sought to deploy a flexible and scalable video conferencing system that could be accessed from any location, allowing for the business to function more efficiently while reducing costs and time spent on travelling.

Solution & Implementation
To meet the objective, the Al Mazaya team reached out to Seven Seas Computers who along with their FVC (value-added distributor of Polycom) to design a solution which meets customer business objectives.

Seven Seas using its intellectual capital build over three decades of local presence worked very closely with Al Mazaya team to design and deploy a solution based on Polycom technology using Polycom Group 500 Platform - a class-leading video conferencing solution with an eagle-eye producer camera and Polycom® RealPresence Clariti 1830, which is a powerful infrastructure software for businesses that connects people through HD voice, content, video, and web collaboration, as well as enabling multiparty video, voice, and content collaboration with real presence touch control panel. The project deliverables also covered installing the Polycom Group 500 with eagle eye director camera in the company’s Kuwait office.



The Results
The implementation of these solutions has provided an unmatched, user-friendly video conferencing experience that provides opportunities for the management to connect with partners and colleagues in their network in different locations. This has enabled Al Mazaya to minimise the time, executives spend travelling between Dubai and Kuwait. Management now have greater capacity to connect over video conferencing contributing to better productivity and collaboration among their executives irrespective of their locations.

Additionally, in witnessing the benefits of using video conferencing in enabling faster, convenient and more effective communication, Al Mazaya has extended the solution to its office in Turkey.

“Collaborating with Seven Seas to implement a better communications system and enable key personnel to meet, see and hear each other without the need for all be on one place, has ultimately resulted in reducing travel time and costs for our executive management,” said Muhammad Usman Manager IT Dept, Al Mazaya.

“This Unified Communications and Video Collaboration solutions solution has empowered Al Mazaya to have a better and cohesive communication of their employees, increase productivity, make faster decisions towards business transformation”, said Enayat Najmuddin Communication Solution Architect, Seven Seas Computers

“The installation and integration of video conferencing systems has significantly enhanced Al Mazaya’s productivity, as it enables the teams to share information and work together more swiftly and make key decisions faster,” added K.S. Parag, Chairman of FVC.